Hojicha is green tea roasted after processing, traditionally in a porcelain pot or a rotating drum, at temperatures high enough to turn the leaf from green to reddish brown. The roast drives off much of the tea's caffeine and catechins along with its grassiness, leaving a cup that is nutty, toasty and almost entirely free of bitterness or astringency. It was a Kyoto invention of the 1920s, a way to make use of leaf and stem that would otherwise have been sold cheaply, and it became the tea Japanese families drink in the evening and serve to children. Brew it hot and briefly — unlike most green teas it will not punish you for near-boiling water. The liquor is amber rather than green, and the aroma fills a room.
Tea Artisan: OishiさんFukuoka
Origin: YameJapan
Cultivar: YabukitaTea variety
Preparation & Servings100 g = 50 servings · 200 g = 100 servings
Whisked into milk as a latte, 2 g of hojicha powder makes one cup.
Soak the bamboo whisk — 2–3 minutes before first use, 30–60 seconds for daily use.
Sift 2 g (1 tsp) of hojicha powder, about 2 chashaku scoops, into your bowl.
Heat water to 80°C / 175°F — hojicha is already roasted, so it takes hotter water than matcha.
Add 10 ml (1 tbsp) of water and work it into a smooth paste with no clumps.
Add another 30 ml of water, 40 ml in total, and whisk in quick W motions for 15–30 seconds.
Pour over 150–200 ml of hot or cold milk. Add ice for an iced hojicha latte.
Rinse the whisk, let it air-dry and store it on its holder.
For a straight cup without milk, use the same 2 g and top up to 80 ml of water.
Why choose Nio Teas?
For us, tea is more than a beverage, it’s a way of life. We’ve spent years visiting tea farms across Japan, tasting teas with the people who grow them and building lasting, direct relationships. We believe this is the most sustainable way to source tea: fewer intermediaries, greater traceability and a closer connection between farmer and drinker.
Every tea is 100% pesticide-free and carefully selected for its taste, origin and craftsmanship. Whether you’re discovering Japanese tea or comparing cultivars and terroirs, you’ll find honest tasting notes, precise brewing guidance and real support to help you get the best from every cup.
Nutritional information
Complete Your Tea RitualNo Kyusu at home? No problem!
100% Pesticide-FreeDirect from FarmersPure & UnblendedSingle-Origin TerroirSmall-Batch HarvestAuthentic Japanese Craft
Unveiling Hojicha's Superfood Power
•
Caffeine
Natural caffeine for a gentle, sustained lift.
•
Antioxidants
Rich in catechins and other naturally occurring antioxidants.
•
Chlorophyll
Naturally rich in chlorophyll, the pigment behind matcha’s vibrant green colour.
•
Potassium & Calcium
Naturally occurring minerals that contribute to matcha’s nutritional profile.
•
L-theanine
An amino acid naturally found in tea, associated with a calm, focused feeling.
•
Vitamins A, C, E & K
Contains a range of vitamins naturally present in the whole tea leaf.
Why Buy Your Hojicha from Nio Teas
No middlemen, no pesticides, no risk.
30-Day Satisfaction Guarantee
Try it with confidence. If it isn’t right for you, contact us within 30 days.
15 Japanese Tea Farmers
Our tea brings together the craft and regional expertise of 15 partner farmers across Japan.
Direct from Farmer to Cup
We build lasting relationships with our farmers for fewer intermediaries and greater traceability.
100% Pesticide-Free Hojicha
Every Hojicha is grown without pesticides, then personally tasted and selected by our team.
How to Make Hojicha Like a Pro
Heat the Water
Add the Leaves
Steep
Pour & Brew Again
Loose Leaf Tea Over Teabags
Rich in Flavor, Not in Microplastics.
A Fukuoka tea family since 1940.
Farmer: Oishiさん
The Oishi family farm is in Yame, Fukuoka Prefecture, on Japan’s southern island of Kyushu, and the family has been producing tea since 1940, combining time-honoured technique with modern organic stewardship. Mr. Oishi shades his fields for several weeks before harvest, hand-selects the finest leaves and stone-grinds them slowly to preserve their aroma and smoothness.
Why Organic Hojicha Fields Make a Difference
Tea plants absorb everything from the soil, making pesticide-free farming especially important. The farmers we work with have found a way to grow delicious tea without harming the natural ecosystem.
Nio teas has been my favourite place to purchase good quality teas for a while now, and still they never disappoint me. Their teas are excellent quality, however, I’d like to give more attention to customer service - Nio team has been very kind and helpful each time I had any sort of problem. Their customer service never disappoints, they are very attentive and quick in responding to any queries, hence why I’ve been a loyal customer for a while now.
Apr 1, 2026
5 out of 5 stars
5/5
Sean
My favorite vendor for Japanese organic loose leaf green teas. They are sourcing some of the best organic teas out of Japan and supporting family farmers and the growing organic tea industry as a whole.I have ordered from every vendor for years and Nio consistently has the best prices and selection overall. They provide top notch customer service and fast shipping as well. Highly recommended 🍃
Shipping is free once your order passes the threshold for your country — USD 54.99 · EUR 54.99 · GBP 44.99 · CHF 49.99 · CAD 74.99 · DKK 399 · SEK 599 · PLN 229 · CZK 1,290. Everywhere else it's the equivalent of USD 54.99, converted automatically. Below the threshold a flat rate applies, always shown at checkout before you pay.
We ship from warehouses in the US, the EU and Japan — whichever is closest to you. US and EU orders arrive in 4–12 business days; the handful of countries served from Japan take around 10. Business days count from dispatch rather than from when you order, and exclude weekends and public holidays. You'll get a tracking number by email the moment your parcel leaves the warehouse.
We only buy from fields grown without pesticides or chemicals. We ask each farmer directly how they manage their land, visit the plantation and processing facility ourselves, taste every harvest before committing, and check that the biodiversity around the fields is alive. Small family farms don't always carry paperwork — so we verify it in person instead.
Japanese green tea covers an enormous range, and choosing online isn't easy. If you've tried yours and it isn't for you, email info@nioteas.com within 30 days with your order number and a line on what you didn't enjoy. We'll send a different tea of equal or lower value, free. Nothing to post back — keep it, share it, or try brewing it cooler. Once per order.
Email info@nioteas.com within 30 days with your order number and a photo. We'll approve it, cover the return postage with a prepaid label or a reimbursement, and refund you — no restocking fee. Refunds go to your original payment method within 2 business days of the return reaching us; your bank may take another 5–20 to show it.
Unopened items in their original packaging can be returned within 30 days. Tea is sealed for hygiene, so opened packs can't come back — but the swap above covers exactly that situation. Return postage is yours unless the item arrived damaged, defective or incorrect.
Orders to the US and EU ship domestically from our local warehouse, so there's no customs charge and no duty. A small number of destinations are served from our Japan warehouse, where your own customs authority may apply import duty, VAT or a carrier handling fee on delivery. Those are set by your country, not by us. Ask before you order and we'll help you check.
a smooth powder that dissolves fairly well vs other hojicha powders I've tried. In an oat milk latte, I tasted ginger, caramel, roasted coffee notes :) overall a nice affordable product (you get what you pay for)
I have never had hojicha, but I'm going to be ordering this on a regular basis!
Really nice subtle chocolate flavor when made as a latte. I will try another day alone.
The smell is even slightly chocolate.
So good!
first time getting hojicha from Nio and, as always, they did not disappoint! The flavor of the roasted tea comes through beautifully and it makes the creamiest latte!
First time purchasing hojicha and I couldn't be happier with the quality and taste of this one!! I tried some at Cafe and fell in love and knew I had to buy some. I checked a lot of options on where to buy from and am so happy I chose nio teas the price, taste, and quality is amazing.
A hojicha latte is a wonderful replacement for a coffee latte or hot cocoa - it is chocolatey, nutty, creamy. Biscotti tastes amazing dunked in it, and the lower caffeine content allows it to be drunk any time in the day. I am pleased with the delivery and quality of the tea.
The Hojicha tea is especially suitable for the colder months with its toasty comforting flavor profile, including nuances of nuts, barley, chicory, and coffee.
I love making a warm latte with plant-based mild (e.g. soy), a pinch of stevia, and a sprinkle of cinnamon.
This summer, I'll try an iced Hojicha latte and/or smoothie.
Absolutely delicious! Great taste. Made panna cotta hojicha and it was amazing. Great value. Will purchase again! It is gritty. I'm no expert on hojicha. I don't mind the gritty as the flavour it delicious.
The taste itself is really good - nutty and sweet, which I like. But the texture is so gritty, even after sifting. I don't know if this is a common issue with hojicha powder but I find this power more coarse and not as finely ground as matcha from this store. Perhaps I can try baking with it.
